Social Media Strategy for Athletes - Part V - Content Planning
June 11, 2017
Welcome to part 5 and also the final of my Social Media Marketing for Athletes series. In the last few weeks, you learned the basics of creating a social media strategy. In our first post, you learned about the importance of setting your goals before starting on social media. The next step clarified the need to have your personal branding into place. You also learned what to consider for your personal messaging. So now, finally, we are talking about the final step:
How to Create a Content Plan
Why is it important to have a content plan in place?
Most likely you used social media for personal reasons in the past - to connect with friends and family or to follow conversations that align with your interests.
You, therefore, know as well if you find content which is inappropriate, not relevant or useful in your feed you most likely getting turned off and annoyed. There is also nothing more off-putting than people posting a constant stream of boring and irrelevant posts.
As you learned in the previous blog posts, you need to have a strategic plan in place to be successful on social media. Your content needs to align with YOUR messaging and YOUR brand - Don't forget you are representing yourself - and it needs to be appropriate for the social media platforms you are using.
I am not talking only about the wording right now - I am also talking about the need to create real value and interesting posts or information to your fans.
Before you start posting content, you need to answer the following questions:
What would you like to read about your fellow athletes or what information would you like to know about your favourite athlete?
What are you trying to achieve on social media and how does this align with you as a brand?
Think about what kind of social media posts are you interested in
What posts encourage you to engage and comment?
Think about what posts inspire you or light up your day.
What makes you smile or motivates you?
What stories do you want to tell and how can you make them relevant to your fans on social media?
As you start to answer these questions, you draw up your social content plan that is based on your audience needs and will help to provide a simple guideline to help you focus on the what/why/when of your personal content marketing.
Creating good and compelling content is not easy, but it becomes much easier once you have a ‘content plan’ in place, a routine and an understanding of the types of stories you want to share. You will realise once you start with the implementation of your social media strategy that it was worth putting all that thought and research in beforehand. Your fan base and supporters will grow steadily, and you will get an engaging and supporting audience.
After all, you are representing yourself on Social Media - So you should post things close to your heart.
The only thing you have to do now is to try, experiment and measure the results - and do more of what works.